Last week I got introduced to two magazines and in similar circumstances — I received sample copies for them. However, my reactions to both were very different. And that had to do with (a.) the nature of content and (b.) the mode of delivery — though both were delivered to my house by post/courier.
The first magazine I received was Maxim (of Khushboo picture morphing infamy) and the second was Car (which claims to be “the world’s best car magazine”).
I guess from the time I used to subscribe to Architecture+Design (A+D), a magazine brought out by Media Transasia, I would have been on their databases. Now they must have decided to send out sample copies (June 2006 issue) of one of their recent publications (Maxim) to current and old subscribers of their other magazines. Nothing wrong in it so far, right? After all, this in common marketing and sales lingo is called cross-sell.
My problem can be understood if you look at the following images.
These images are from that magazine. And this was delivered at my home and received by my retired parents.
It is not that I am passing moral judgment on the content, or claiming that such literature is anathema to me. However, if at all I wish to procure and consume such literature — I wish to do so on my own volition. Just imagine if Playboy were to decide on such a promotion — and went on to airdrop a few sample copies into your living room!
Now contrast this with how I received Car. They called me up and asked me if I would be interested in receiving a free copy of their magazines. I was given a choice between their magazines Bikes and Car. And being a sucker for most things free — I did not mind receiving the copy. Though I am still trying to figure out how they got my details in the first place.
They called you up and asked if you’d like a free copy of Bikes and Cars?!?!?!? Lucky dog! :) What is it you do?
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lucky fella… Can anyone call up n ask for free copies
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I guess you should send some Rasavanthi (or whatever the street-porn mags ) are called now to Maxim’s Editor-in-Chief’s residence. Maybe just a few to their main office itself. Just put them in one of those semi-opaque envolopes :-)
And you should call them and ask them if they would like to continue receiving the magazine :-)
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Dear RR,
Would u mind removing these pics from the blog please, some elderly parent might be blogging away and strike this page!!
Let them not feel the same as ur parent felt.
Hope U r with me on this.
rgds
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The magazine is called “Car”, not “Cars”
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If I have to get such suprise, free samples…where all do I have to leave my address?
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rahul,
take a look at my funny blog’s new look and feel. It has been Ajaxified ;-)
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i pity the Media Transasia! what a marketing strategy they have… people interested in A+D will find bikini babes interesting…
I dont know when commercial organisations would start respecting our privacy…
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i just hope they dont end up at some of the self declared ‘culture-guards’ around….esp in TN.
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Hiya all…
witnwisdumb: I feel (not sure though) it might have to do with the fact that I had once upon a time subscribed to Indian Auto magazine.
satish: Call me ungrateful, but I didn’t like it all that much. Too much technical stuff. Let me see if they have a ‘referral’ scheme ;-)
donthecat: That’s assuming they aren’t already subscribing to those!
withheld: I thought about that too. But that’s not the right analogy.
A more apt anaogy would be ME sending it to people’s in-boxes. For example, the daily newspapers coming to my home have similar pictures on many days — but then I have *willingly* subscribed to those publications. Incidentally, to further compound this — my parents would surely have been worried over the last some days seeing me scan all these pictures :-)
pissed off Joe: You are right. It’s called Car and not Cars. Making the correction. Thanks.
jammy: Refer to my reply to satish abt referral! And ouchmytoe.com now definitely looks cool!
shashwat: And to add insult to injury, they send an old issue! :-p You are right, the primary issue is not the content of the magazine, but privacy!
ranjit: After the Khushboo controversy, where Maxim morphed her face on some bikini-clad body (and which some people believe was actually part of a deliberate launch strategy!) I am sure they are ‘well-read’ especially in TN. But as Shashwat mentioned above — my problem was with the invasion of my privacy, not the content per se.
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jhjh lkjhgh
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i wanna see more of cheryl king in maxim plz
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Danny:
Do you mean to say, you want to see cheryl king more often? Or just more of her? Either way write to the editor. Would give them a valid excuse to morph more pictures! “Our avid readers have asked…”
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show me any thing but r u giving it for sampels ….
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raealy u cm at the door steps to give us the samples
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if its free i m keen 2 recive it 2……
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Jimmy:
Bro, I think I may have lost my sample copy, else would have handed it over to you, for FREE of course :)
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sir,
i want a free samples of magazine.
plz send me a free sample i need it
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manish:
maybe you missing the ‘wood’ for the trees :-)
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Hello Dear Rahul,
i want a free samples of magazine.
plz send me a free sample i need it
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Hello Dear Amit:
maybe you too are missing the ‘wood’ for the trees :-)
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send me one to
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sir,
i want a free samples of magazine.
plz send me a free sample i need it
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give meeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee
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brad, panksss, subhash:
Ever heard of magazine shops, eh?
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sexy
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please give me free magazine of all type
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madhawa:
And why should I do that? Oh, and wait… even if I wanted to, HOW could I do that?
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Pls. send me free Magazi By Post
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pls send me free magazine by post…..i like it
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sir,
i want a free samples of magazine.
plz send me a free sample i need it
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Sir,
I need free magagine for to develope my out skill & knowag
i promise advatise your magagine
so pls send me your sample magagine in following adress
Thank you
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dear,
Sir,
please give me one magagine & your complite address in surat
& your contect no.
My contact no.9998641796
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Suvensu, Rahul Jain, Dinesh Babu, Susil Samal, Shyam Baviskar::
Welcome to Internet, where I assume, you have completed your first two days! Now, can I show you the door to the world of sub-juvenile communication and single-digit IQs, huh?
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sir,
i want a free samples of magazine.
plz send me a free sample i need it send it at
tushar agrawal mayurenterprises motisagar near pathik hotel balrampur uttarpradesh 271201 india
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cars magazines
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I REALLY LIKE THIS BOOK..WHAT A LOOK IT HAS..PLESE SEND ME A SAMPLE COPY OF ITS..AS SOON AS POSSIBLE
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Please send me a free magazine too!
Well as th saying goes, if you can’t beat them, then join them!
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Hey! Would you mind if I share your blog with my myspace group?
There’s a lot of people that I think would really enjoy your
content. Please let me know. Cheers
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