Last week I got introduced to two magazines and in similar circumstances — I received sample copies for them. However, my reactions to both were very different. And that had to do with (a.) the nature of content and (b.) the mode of delivery — though both were delivered to my house by post/courier.
The first magazine I received was Maxim (of Khushboo picture morphing infamy) and the second was Car (which claims to be “the world’s best car magazine”).
I guess from the time I used to subscribe to Architecture+Design (A+D), a magazine brought out by Media Transasia, I would have been on their databases. Now they must have decided to send out sample copies (June 2006 issue) of one of their recent publications (Maxim) to current and old subscribers of their other magazines. Nothing wrong in it so far, right? After all, this in common marketing and sales lingo is called cross-sell.
My problem can be understood if you look at the following images.
These images are from that magazine. And this was delivered at my home and received by my retired parents.
It is not that I am passing moral judgment on the content, or claiming that such literature is anathema to me. However, if at all I wish to procure and consume such literature — I wish to do so on my own volition. Just imagine if Playboy were to decide on such a promotion — and went on to airdrop a few sample copies into your living room!
Now contrast this with how I received Car. They called me up and asked me if I would be interested in receiving a free copy of their magazines. I was given a choice between their magazines Bikes and Car. And being a sucker for most things free — I did not mind receiving the copy. Though I am still trying to figure out how they got my details in the first place.