Smart SMS from Airtel Mumbai

Miscellaneous

One could easily tag most SMS messages that service providers send out to subscribers as unsolicited spam. However, Airtel Mumbai has this smart message for roaming customers coming from other circles that has an instant ‘call-to-action’:

 

Someone somewhere must be waiting for your call. Inform your loved ones of your arrival in Mumbai. Airtel (INA 92) extends a warm welcome to you.

 

Now contrast this with the following SMS I received from IDEA while roaming in Delhi.

Dear customer, Stay connected & experience the best coverage only with IDEA. Call 12345 for any assistance. An IDEA can change your life!!

The first one addresses a customer need, while the second one is just company-speak.

Advertisements

10 thoughts on “Smart SMS from Airtel Mumbai

  1. Whether its addressing ‘customer need’ or ‘company speak’, the fine line is thin, the bottomline behind both messages is profit at the customers cost.

    Like

  2. sweet jaiwanti & kalpesh:
    Hi!

    Zaira:
    Your are right, at the end of the day it is about profit — BUT… the customer minds it less when he sees some benefit — real or perceived!

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s