The hottest case-study topic

Education, IIM, Media & Entertainment, Politics

Clay figure of Laloo - by yours truly

On February 24, 2006, he said:

Mere zunu ka natija zaroor niklega,
isee siaah samandar se noor niklega.

Hum bhi dariya hai, apnaa hunar hame maloom hai,
jis taraph bhi chal padenge, rastaa ban jayega.

Ek kadam hum badhe, ek kadam tum,
aao milkar naap de, phasle chand tak.

Hum na haare par wo jeete, aisa hai prayas,
musafir ho rail ka raja, hum sabki ye aas.

Mun me bhav seva ka, hotho par muskan,
Behtar seva wazib daam, rail ki hogi yeh pehchan.

Kaamgaaro ki lagan se, hai tarakki sabki,
hausla inka badhao, ki yeh kuchh aur baddhe.

Aam admi hee hamara devta hai,
vah jeetega toh hum bhi jeet payenge,
tabhi toh yeh tay karke baithey hain,
faisle ab usi ke hak mein jaayenge.

Maine dekhe hain saare khwab naye,
likh raha hoon main inqilab naye.

Yeh inaayat nahin, mera vishwas hai,
daurey mehengai mein rail sasti rahe,
apnaa inaam humko to mill jayega,
rail par aapki sarparasti rahe.

And last month, students at one of the most hallowed institutes of management education in the world, Harvard, were introduced to the working of the newly annointed miracle man of India Inc. — Union Minister for Railways, Lalu Prasad Yadav (who in 2002 mysteriously changed the spelling of his name from Laloo)!

The verses above were from his Railway Budget speech in Parliament.

Last week, Professor G Raghuraman of the Indian Institute of Management, Ahmedabad, was delighting the media all over, with the disclosure of his management-academician’s equivalent of a muse. That’s all you would need to make a wonderfully punchy (but surprisingly short-lived) story — Lalu Prasad Yadav, media’s favourite politician-entertainer, being endorsed by arguably the best management institute in India.

The flavour of the month is IIMs making case-studies on objects of popular interest. If it was Krrish @ IIM Indore then, it is Lalu @ IIM Ahmedabad now. The pace and direction seem to suggest that Sachin Tendulkar, Shah Rukh Khan and Amitabh bachchan are just waiting to be studied. And why not! Between them, they account for a few hundred crores of business.

On Lalu, the turn around in perception has been remarkable. For someone long identified with nepotism, corruption and mismanagement in his home state, Bihar — being seen as the messiah for one of the largest public sector organizations is nothing short of a miracle.

“I think he must have taken the present task as an opportunity to prove his abilities and improve his image,” mused the professor.

Either I have become too cynical, or this is the height of naivete…

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12 thoughts on “The hottest case-study topic

  1. one of the great leader who knows how a task can be done.And above all he can visualize his task. Some of the great job that he has done is beside giving a new turn to indian railway, he has reduced unemployment rate.

    Created his brand image,and is known to the world

    Like

  2. 300 is a great movie full of visual effects and graphics which made it different and much better.
    Acting was great, director did a wonderful job and chose great actors, full of action, and it is based on a true story.

    Like

  3. Nothing seems to be easier than seeing someone whom you can help but not helping.
    I suggest we start giving it a try. Give love to the ones that need it.
    God will appreciate it.

    Like

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