It had been on my mind for quite some time. And now when I decided to write about it, I heard another part of my mind tell me, “This would be your most earth-shattering post till now.” Knowing my own mind I was skeptical yet flattered. And then I realized this was the profound part of my mind collaborating with the pun part — ‘Arth-shattering‘ post is what was implied. (Arth in Hindi/Sanskrit = ‘meaning’)

Read on at your own peril :)

Every major newspaper has city supplements — Delhi Times, HT City et al. It is in these supplements that one can see the much reviled yet keenly followed ‘page 3’ people. Two such people who you would have regularly seen are Paris Hilton and Lindsay Lohan. Paris Hilton, one may have read about on various occasions — famous and infamous; but Lindsay Lohan? I’d never known who she was, or what she’d done in life. Yet day upon day, week upon week, month upon month — one sees some article/picture or the other on Ms. Lohan! In my media management workshops I would cite this as an example of a hyper-active PR company at work.

While sociologists would have their theories worked out on this phenomenon, with a little disposable time at hand, I decided to do my own study — which befitting its subjects, is hopelessly superfluous!

First test — assuming that there would be .com websites dedicated to both these femmes; I did a simple Alexaholic.com comparison.

Clearly lindsaylohan.com started a few years earlier — but parishilton.com, its late start notwithstanding, has surged ahead in terms of traffic!

Next test — Google Trends. Where in terms of pure ‘search volume’ Paris Hilton is much ahead of Lindsay Lohan. However, as far as news reference volume goes, Lindsay Lohan puts up a good fight. This again reiterates the point I was making earlier — her PR agency is hyper-active, and therefore the higher news references!

Next test — why not do a simple comparison of these two women across some of the most popular sites currently — Google, Technorati, Yahoo, MSN Live, YouTube, Flickr, 43things, Amazon, and eBay!

Clearly, Paris Hilton emerges a winner in references in all of these except Amazon – DVD search — where Lindsay Lohan beats her! But the whopper is 43things.com, a zeitgeist site where people list 43 things they want to do in their lifetimes. Clearly Paris Hilton figures a far greater number of times in what people want to do in their lives. But what exactly do they want to do? Below are the top 75 mentions:

meet paris hilton
beat up paris hilton
be Paris Hilton’s friend
be Paris Hilton
paris hilton
sleep with paris hilton
stop hearing about paris hilton
be 10x richer than paris hilton
Be like paris hilton!
to be Paris Hilton
Party with Paris Hilton
punish paris hilton
Date Paris Hilton
paris hilton kiss
FEEL PARIS HILTON
be as thin as paris hilton
knob paris hilton
Marry Paris Hilton
slap paris hilton
Fight Paris Hilton
see paris hilton
on in paris hilton
free paris hilton’s dog
smack Paris Hilton
hit paris hilton
look like Paris Hilton
meet paris hilton and say “thats hot”
seriously physically impair Paris Hilton
steal paris hilton’s money
french kiss paris hilton
watch paris hilton tape
party like paris hilton
Be paris hiltons worst enemie
get paris hiltons number
get rid of paris hilton
throw up on paris hilton
meet paris hilton (chad)
have BJ done by Paris Hilton
bethin like paris hilton
I want to DISS PARIS HILTON
become friends with paris hilton
make out with paris hilton
Throw paris hilton screaming from a helicopter
Get high with Paris Hilton
Meet Paris hilton or Britney Spears
become more like paris hilton
be best friends with Paris Hilton
i wanna see paris hilton!!!!
have relations with paris hilton
see Paris Hilton go away
hit Paris Hilton in the face with a cream pie
never read another article about Paris Hilton or Lindsay Lohan
spend a day with Paris Hilton and go shopping
live long enough to watch paris hilton grow old and ugly
french kiss paris hilton & bite her tongue
Tell paris hilton she is ugly
Tell Paris Hilton what a loser she is
Meet Nicole Richie and Paris Hilton
show Paris Hilton how to actually dance
meet Paris Hilton and smack her. lol
treat myself with paris hilton
chop paris hilton head and spit in hole
meet and chat with Paris Hilton in a restaurant
ask paris hilton if she wants my autograph
push paris hilton down a flight of stairs
party in the hamptons with Paris Hilton
follow paris hiltons advice -_-and b ”hot”
become famous by the time i am 18 and be as beautiful as Paris Hilton
buy perfume: be delicious,hypnose,fresh linen,paris hilton
start The Global War on Paris Hilton
shave paris hilton and proove to u that she’s an ex-surfing dude
meet Paris Hilton so I can slap her for being a dumbass
really listen to paris hilton’s cd
make paris hilton(and people like her) be aware of the real world
have a reality show with Paris Hilton where I help her develop intellectually

Interesting huh?

Don’t tell me I didn’t warn you this was ‘arth-shattering’!